Improve your Image – Choosing Camera LensesOur Blog

by Larry on June 8, 2012 with Comments Off on Improve your Image – Choosing Camera Lenses

The most important part of a camera system isn’t the camera body; it’s the lens. A photographer may have a top line camera body in their hands but if they stick a $20 pawn shop treasure on the front of it, they’re likely holding the equivalent of a $5,000 disposable camera. There are times when …

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Competitive Marketing – Selling Through a Distribution Network

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Competitive Marketing – Selling Through a Distribution NetworkOur Blog

by Irwin on June 1, 2012 with Comments Off on Competitive Marketing – Selling Through a Distribution Network

Many of today’s sales distribution networks reach out further than you can on your own. Some have relationships that make the difference as to whether your product succeeds or not. In order to reach your market, you may be faced with having to motivate any one of a variety of sales organizations. Depending on the …

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Brand Identity Marketing Techniques That Work

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Brand Identity Marketing Techniques That WorkOur Blog

by Irwin on May 22, 2012 with Comments Off on Brand Identity Marketing Techniques That Work

There are many different approaches and techniques that can be used to help your customers remember your particular product or service.  Some of the biggest organizations like McDonald’s, Nike and Apple invest heavily in this and once they have enchanted you into remembering who they are, you are more likely to purchase one of their products or …

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Better Digital Product Photography with A Cost-Efficient Move to FXOur Blog

by Larry on May 16, 2012 with Comments Off on Better Digital Product Photography with A Cost-Efficient Move to FX

It seems that all of the major players in the photography market today are offering cameras that produce impossibly high resolution stills and capture beautiful High Def video.  Nikon, one of these titans selling everything from low budget point-and-shoots all the way up to powerful dSLRs that cost many thousands of dollars, has launched the …

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What is Branding and Corporate Identity and Do I Need It?Our Blog

by Irwin on May 10, 2012 with Comments Off on What is Branding and Corporate Identity and Do I Need It?

What is company branding and why is it so important to making my business successful? Before you answer this you first need to define a couple of things and ask yourself a couple of questions: What are my business and personal goals? Do I have expertise in a service area or a product that I …

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